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The Rodeo, thoughts on Odeo

Fred Oliveira on June 13, 2005

Odeo, in case you didn’t know yet, is the new project by Evan Williams (of Blogger fame), Noah Glass and their new company of talented developers. Odeo promises to bring podcasting to the masses by simplifying the process of getting your audio material out there, and by allowing people to subscribe to their interests on audio feeds. So now I’ve seen it, what’s it like?

Lets start with their promise

Odeo’s goal is to make podcasting easy for everyone. And they do accomplish that. They make it easy to subscribe to audio content of your preference by browsing categories, and check what everybody else is listening to. Additionally, they allow someone to add any show that’s not in the system yet, and if you’re actually the publisher of a current channel, Odeo makes it easy for you to take control and customize it.

Unfortunately the Odeo Studio feature isn’t up yet. Odeo Studio is, and I quote, “A browser-based tool that makes it easy to record and publish. With the Studio, and a cheap microphone (or even the one built into your laptop), you have everything you need.“. Thats interesting, and if they do things right, that may be the feature that gives them the edge I was talking about on my previous post about Odeo and iTunes. We’ll have to wait and see.

The Odeo Syncr

The syncr is a nice touch. Its a little application that sits on your computer and “syncs” the audio content that you subscribe to with your computer, so you can then transfer it to your music player (or, heck, play it right there). There’s only one thing that got in my mind with the Syncr. There is no reference at all to any kind of version number with the app. This should be taken care of unless this version will be used for ever and ever (which, face it, it wont).

People should be notified of updates to the Syncr itself, because even if it is a simple application, it is the “middleware” between the odeo online system and your computer. Its a fundamental part of the whole application, because without it, you won’t actually be downloading anything; and I find it hard to believe that there won’t be any bugs found in the first couple of live months.

Update: In the comments, rabble notes that the Syncr does notify the user when a new version has been released. I also just noticed that the About window does show a version number (mine is 0.34 right now).

Usability / Interaction review

Odeo is a nice-looking web application. It is simple and comprehensible enough to make sure a beginner can explore the whole system easily. I like how the overview page (the entry page to Odeo) lists featured content, the Zeitgeist (what people are listening to right now) and Odeo news. I would, however, have the news on top of the Zeitgeist if the content on there will be of some benefit to the users of odeo. That, or maybe having the headlines on the sidebar linking to a news item page. I find that news for the system are more important than the current listening habits of users in terms of front page visibility (even if that’s something people can easily argue on).

Tags / Categorization: Odeo has some tag choices that are on the sidebar, and a “tags” page so people can look at the whole tag universe. However, there’s no real point to a full tag page if it doesn’t apply the same principles of a tag cloud (more frequently used items get bigger in size), because there’s no real sense someone can make out of a page that looks like this:

This is no means of categorization if there’s no real visual feedback on how important each item is. Tell me now, is a podcast with the keyword “bong” as important as a tag with the keyword “music”? The tags page should show exactly that.

Browsing: The “listen” page is where you’ll be spending some time, and I believe it needs some changes. I like how it shows the featured channels, and the Odeo top 10. But there’s something obviously lacking here, and that’s a tag cloud with, say, the 20 most popular tags on the system, so people can keep up with the most explored topics. I feel that is only natural. Apart from that, it looks pretty good.

Overall usability: The system is pretty tightly conceived. It doesn’t need over 5 clicks to get to where you want to go, and it gives you ways to go just about anywhere on the system in one or two clicks. I also like how the whole functional space is divided into 3 main options (Listen / Sync / Create), which makes it easy for you to serve your purpose fast when visiting the page.

So the final showdown

I like it. I like how it works, and I like how it behaves, even if its still a beta. I also believe it is ready to be launched, especially given how I believe development on the web2.0 should be. I do believe they have played the right cards with the syncr option and the studio (even if that’s not live yet - not for everybody anyway) because that’s what will make a difference with iTunes on the competitors panel. So my final saying is, go Odeo!

This whole article highlights what I believe to be the strong and weak points of Odeo as a web-application. Hope that was an interesting read.

A couple of last notes: i’ll have to thank rabble for the invitation into Odeo. Thanks! And writing this article I found a huge bug on Wordpress. Ironic, when I’m writing something about the same people who did Blogger.

Comments on this post

TechCrunch » Blog Archive » Odeo - Podcast Central?

[...] er, there are a couple of people who’ve tested the product and have blogged on it. From webreakstuff: “They make it easy to subscribe to audio content of your pr [...]

rabble

The syncr client does have a version and does do notification when there is a new version. The version is just hidden in the about screen.

Are you still working on this post? you end mid sentence….

fred

Ah hell, ecto screwed up the post and cut the ending. Luckily I keep a separate copy of my posts on my OSX stickies. Fixed, thanks for the heads up, rabble.

On the syncr, I had no idea. I assumed it didn’t pack version information because it didn’t show up anywhere in the application. I will, for the sake of correctness, update the post above stating that. Thanks!

feedvie.ws

Odeo Early Review

The WeBreakStuff Blog has an early review of Odeo,

“Odeo’s goal is to make podcasting easy for everyone. And they do accomplish that. They make it easy to subscribe to audio content of your preferen…

Shaghaghi.net » A Quick Look At ODEO

[...]

June 14, 2005 @ 11:10 pm
· Filed under Links(t)

http://blog.webreakstuff.com/2005/06/the-rodeo-thoughts-on-odeo/ ODEO could be [...]

tonetheman links »

[...] rk” title=”Permanent Link: “>
Filed under: links — tone @ 7:51 am

odeo - podcasting stuff (which is gaining speed) photo search engine? hitler bus [...]

Nedward.org

links for 2005-06-15

Coffee and Wireless in Boston i dispute the claim that Boston has “best cafe culture on the Eastern Seaboard”… (tags: boston wi-fi) Tiger and TiVo are friends again my TiVo arrives at the end of the month (tags: tv…

Ben Barren

I’d been waiting for my beta-testing invite to Odeo, the new end-end podcasting solution (Listen-Sync-Create), co-founded by Evan Williams, who also set-up Blogger (the platform this blog is run on) before selling it to Google.

SUMMARY : Its a very good start, and should work well for a mainstream Ipod type audience. the product however isn’t finished, with the ‘Create’ functionality (the part I’d been hanging for) not yet available.

LISTEN : Instead of using the Shownotes of popular podcasts, browsing Podcast Alley, Ipodder, Podcast Pickle, Podscope, and Podcasting News, Odeo provides a (PINK) Ajax like, great consumer interface for finding new podcasts, and listening to and subscribing to featured podcasts. No-one has yet nailed The Podcasts Top 40 or Hot 100 (think popular music) and Odeo have taken a stab here (using members subscribed to a podcast as their ratings metric), but with only beta-testers its still too early to see if this feature will take-off. I like Odeo here as members subscribed is better than Podcast Alley’s ‘votes’ - however I’d like a broader industry ratings tool (or scraped ratings algorthym)

Odeo may not have as many podcasts as PodcastAlley or Ipodder but they dont have too few - 2-3 pages per ‘tag’ (another cool flickr/feedtagger type feature). Focusing on the Highlighting of great new podcasts will also be well appreciated - as this is very hard to do. As mentioned, Podcast Alley is the leading Ratings service for podcasts, but I hope Odeo give them a challenge with more than monthly ratings.

SYNC : Odeo suggest you download a 9 meg application to Sync the music to your IPOD. I did so, but even after clicking on my settings not to automatically download every podcast subscription every time my PC is on, as soon as I booted up the Sync application (a bright pink Odeo star in my Mac menu) it appeared to automatically download the 20 podcasts I had subscribed to. Using equivalent applications like Ipodder and IpodderX, the user is given total control and a full screen application (even if it is a bit techy) on which podcasts you want to ’schedule’, ‘check’, ‘download’ etc - I hope with Odeo I will be able to do this. (someone at odeo tell me if I have this feature wrong, but it was my experience)

CREATE : At the moment it requires weeks of research in what is required in terms of software (eg Garage Band, Audacity, soon Adam Currys Cast Blaster) to record podcasts (incl Skype calls, mobile Iriver recordings and direct to PC conversations, then the consequent, mixing, editing and conversion into MP3, then conversion to an RSS feed, promoted through your blog and other sources !) and hardware (what microphone to use on PC and iRiver etc) - If Odeo, could help simplify this on the software side (plus eventually a Google adsense type rev share ad program for podcasts), they would really have a winning formula.

CONCLUSION : The business model and simplified consumer experience for podcasting which Odeo is offering is off to a good start, albeit the Podcast creation feature is not yet available. At a basic level, I will use the service as one of my 4-5 major podcast content sources to find new podcasts.

At the moment however, being a slightly more advanced podcast user than their target market, I will probably take the RSS URL of the podcasts I find on Odeo, and place them into the Ipodder client I use, and while I dont love Ipodder, it gives me enough control to use in the short term. Thankfully Odeo allows me to do this. If Odeo, come up with a better Sync feature, or I better understand it and am able to choose what podcast to download when, then I would also switch for this.

Simplifying the creation of a podcast is a big challenge and if you listen to Adam Curry’s continual technical problems (and he is the Podfather, no ?) then it will be interesting to compare Cast Blaster beta to that of Odeo ‘Create’ - Even with different target markets, in terms of podcasting experience, the key problem which needs to be solved for the podcasting creator is having one easy to use piece of software that can be learnt in 5-15 minutes. The final part (pre-promotion and monestisation) of creating a great podcast is something i’m not sure adam curry or odeo can help with this. We can’t all be as funny as Keith + the Girl !

While I can add to podcast feeds within odeo, it would also be cool, similar to how Apple Itunes just did an exclusive deal with Sundance to distribute their podcasts exclusively. I think joint ventures between traditional content owners, and podcasting distributors will become more common. There is only so much shit-casting, couple-casting, bath-casting and god-casting we can all take.

And while todays professional podcasting content, as Steve Jobs refers to it, is usually out of date repurposed radio not suited for the web, I want some more exciting podcasts, like what happened when The Osbournes launched on MTV (just please no Anna Nicole Smith or Keven Federline)

Overall, it would also be great to have one major podcasting site (or RSS reader ? :) to go to for all my podcasting needs, as both a consumer of podcasts, and potential creator. My ‘podcasting’ tags in del.icio.us are getting too big, as are my subscriptions in ipodder and ipodderx, and I’m sick of always looking @ podcastalley/news/pickle etc

If Odeo could get 3 things right - I’d say have the best ratings system around (podcast alley is monthly and flawed methodology), source some exclusive exciting content (partner with Hollywood or artists directly), and give me a podcast creation tool that enables me to turn my blog into a podcasting platform.

So I can annoy people with audio, as well as text !

Scott

Nice review. So far I see Odeo rough around the edges. Some basics aren’t there yet. I’ve posted my review here: http://techlifeblogged.blogspot.com/2005/06/odeo-quick-review.html

tip

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phatmacy

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[...] … I’m going to start videoblogging. The reason: because I love independent media, and an iPod video may become the best possible vehicle to get indie media in the hands of people (if it happens, that is). I remember a few months ago when I got back to blogging, I was paying a lot of attention to the emerging podcasting market (this was when I first posted about Odeo) and wondered about whether vidcasting / videoblogging would ever pick up or how fast that would happen. [...]

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