I didn’t even know the guy was writing a new book and Michael Arrington, who I’ve worked with before on Techcrunch and will be flying out to SF to work with in some days, already has the scoop and is offering 50 copies on his website. If you’re into Seth’s stuff and want to save some dollars, get yourself some of the goodness Mike is spreading through the blogosphere. Cunning stunts!

The previous book by Seth Godin I’ve read, The Purple Cow, was one of the books that inspired me the most to get out of the coding trenches and start doing some work outside my CS degree. Most people still think marketing and sales are terrifying, but when Seth Codin’s writing about it, well, they don’t look half as bad. If this book is half as good as The Purple Cow, it will be another clear winner.

I sure as hell am getting my hands on this one. But I’ll probably pick up my copy when I get out of the airplane, anyway. That said, go try and nail a free book. Oh, and if you don’t know it yet, check out Seth Godin’s own blog.