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Jakob talks about weblog usability

Fred Oliveira on October 18, 2005

Usability Jakob Nielsen does the list thing again, and this time targets weblogs. In his latest alert, published today, the - considered by many - main evangelist for website usability talks about the top 10 issues with most weblogs. Read the whole article by clicking here. My comments on some of the issues he points out are below:

No Author Biographies and photo

True, an author biography is necessary when the author wants to be known. I don’t like weblogs who have links to “about me” pages that have nothing more than a full name. Even worse than this, though is something I’ve covered in my own post about website usability - and that is the lack of contact information. Believe it or not, I had to almost pummel Gabe from Memeorandum into putting having his email on the website.

On the photos though, its time to disagree with Nielsen. I personally don’t see a necessity for a photo with the biography information in a weblog. While I have no problems with having my photo in the about page, I can see a lot of people not willing to have it in their website for privacy reasons. Sure, it increases credibility when you add a face to the words, but reasoning that “it connects the virtual and physical worlds” isn’t really about usability but social psychology.

Nondescript Posting Titles

Very true. With the abundance of information on the web, sometimes the only thing that distinguishes something I’ll read from something I won’t is the title - mainly because going through the 1200 average blog posts per day my current subscription list gives me is overhaul. The best thing to do to get inspiration for better post titles is to look at regular publications and see the patterns in length and keyword selection.

The Calendar is the Only Navigation

I’ve posted about this on an old article. People who visit weblogs aren’t usually interested in browsing archives by month or week, but by topic. Hence, it is a good rule of thumb to have proper categorization measures, so that your category navigation returns meaningful results. Search (that Jakob doesn’t mention) is also an extremely important asset if your weblog has articles of an atemporal nature.

Bottom line: Allow people to find your content, but don’t assume they keep up with the dates you’ve posted on. Category navigation is more important than date archives, that most people insist on keeping on sidebars.

Conclusion and further reading

Jakob’s latest alertbox proves its value, but I would say most of the other tips are based on common sense - chances are, if you’re reading articles on the blogosphere or are a part of it, you have already considered most of these issues, consciously or not.

For those who want more tips on website usability, my series on pleasing Jakob Nielsen by tackling the 10 biggest design mistakes may be a good read: part 1, part 2 and part 3.


Comments on this post

Shaun Andrews

I dont know, I never really thought about adding a picture to my “About” page, but it makes sense, even if it falls outside the realm of usability, its still a good point. Theres a good chance that I’ll be adding one shortly. As far as the category thing goes, I agree that calendars are half-assed, but I dont think Nielsen really gets the idea behind taggin. I talk more about it at my website. See, I tried to make it obvious where that link goes.

Jim

> A related mistake in this category is to use insider shorthand, such as using first names when you reference other writers or weblogs.

Who’s this Jakob guy you mention in the title of this post? :)

> reasoning that “it connects the virtual and physical worlds” isn’t really about usability but social psychology.

Are the two really that independent of each other?

> Search (that Jakob doesn’t mention) is also an extremely important asset if your weblog has articles of an atemporal nature.

Jakob is very vocal about that issue usually, and if you follow some of the links from that article, you’ll see it’s featured quite prominently on his site.

eas

I personally thought his #7 was kind of off. Why expect people to internalize your publication schedule, however regular? Better than making them come to you for new content, is going to them by providing an easy to discover RSS feed, something Nielsen himself fails to do.

I realize RSS isn’t totally mainstream yet, but even mainstream users can consume RSS via MSN, Yahoo and Google’s personalized pages. Improving general awareness feed useability is really the limiting factor on adoption, I think.

Jim

> Why expect people to internalize your publication schedule, however regular?

Because they tend to do so. If one of the people you are subscribed to doesn’t write anything for a while, do you notice? I do.

I emailed him last year (or maybe the year before) about the lack of feeds on his website. It’s the reason I don’t (usually) read his stuff any more, my inbox was getting way to crowded with newsletters, so I had to dump all the non-essential ones. Feeds are more manageable, and so is email once you take out the automated newsletters. I would have expected him to understand that.

Florian

Hi,
I found your blog via google by accident and have to admit that youve a really interesting blog :-)
Just saved your feed in my reader, have a nice day :)

Something to say?