Comments on: Web 2.0: Are we losing focus again? http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/ A blog on entrepreneurship, user experience, and web innovation. Published by Fred Oliveira. Tue, 13 Dec 2011 18:19:07 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Labnotes » Blog Archive » links for 2006-05-11 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1761 Labnotes » Blog Archive » links for 2006-05-11 Thu, 11 May 2006 19:22:06 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1761 [...] WeBreakStuff » Web 2.0: Are we losing focus again? “We’re losing focus on what’s important, again. The focus should be kept on user-centric applications, user-centric development and design and most importantly user-centric features. And if I’ve just repeated “user-centric” four times, that must [...] [...] WeBreakStuff » Web 2.0: Are we losing focus again? “We’re losing focus on what’s important, again. The focus should be kept on user-centric applications, user-centric development and design and most importantly user-centric features. And if I’ve just repeated “user-centric” four times, that must [...]

]]> By: John Paul Micek http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1760 John Paul Micek Thu, 11 May 2006 17:39:31 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1760 Yes, Web 2.0 and the New Media are steadily gain ground on 'application-based approaches' and the ancient mainstream media. But from a marketing standpoint, there's still something to be said about psychological triggers from the "old world." For example, anyone over the age of 25 has built into their subconscious a visual trigger of trust (right or wrong) related to the old media when they see a newspaper clipping. It is true when you say that "... Web 2.0 is about people, not about news snippet generators or other randomly annoying flashes from the past." But to ignore the necessary psychological and sociological bridges to the old world that create buying triggers is marketing suicide. Yes, Web 2.0 and the New Media are steadily gain ground on ‘application-based approaches’ and the ancient mainstream media. But from a marketing standpoint, there’s still something to be said about psychological triggers from the “old world.” For example, anyone over the age of 25 has built into their subconscious a visual trigger of trust (right or wrong) related to the old media when they see a newspaper clipping.

It is true when you say that “… Web 2.0 is about people, not about news snippet generators or other randomly annoying flashes from the past.” But to ignore the necessary psychological and sociological bridges to the old world that create buying triggers is marketing suicide.

]]> By: RC Mullins http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1759 RC Mullins Thu, 11 May 2006 16:08:20 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1759 Very well put. If I could offer in addition that as Web 2.0 becomes more and more defined, it becomes more inflexible. It seems that the power of Web 2.0 comes from its broadness, it's depth and the difficulty that exists in trying to put it into a box and categorize it. Another things is obvious misconceptions about what Web 2.0 actually is. For a long time, I was under the impression that Web 2.0 offerings were 'open-source'. Now that it seems to be moving towards enterprise, and proprietary 'for money' offerings, I find myself becomeing resistant a little about a company (particularly Microsoft) calling their offerings 'Web 2.0'. Now that is a problem on my part and it will take a little time for me to get past the fact/impression that 'just because you have to pay for it doesn't make it bad. That is just the nature of new ideas. Very well put. If I could offer in addition that as Web 2.0 becomes more and more defined, it becomes more inflexible. It seems that the power of Web 2.0 comes from its broadness, it’s depth and the difficulty that exists in trying to put it into a box and categorize it.

Another things is obvious misconceptions about what Web 2.0 actually is. For a long time, I was under the impression that Web 2.0 offerings were ‘open-source’. Now that it seems to be moving towards enterprise, and proprietary ‘for money’ offerings, I find myself becomeing resistant a little about a company (particularly Microsoft) calling their offerings ‘Web 2.0′. Now that is a problem on my part and it will take a little time for me to get past the fact/impression that ‘just because you have to pay for it doesn’t make it bad. That is just the nature of new ideas.

]]> By: Fred http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1755 Fred Thu, 11 May 2006 14:00:48 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1755 David, you hit the nail in the head when you say the the people preaching need to open their eyes and realize what's really valuable. That's something I've been saying for a while (and ultimately what I meant in the post with hyping the wrong things).<br /><br /> The most innovative thing happening recently, technology-wise, is server-push asynchronous communication (what some people have already been hyping as the cool side of ajax). Socially wise, I still think the way to address the user and not necessarily a business is an "innovative" way to think.<br /><br /> Great comments, guys. Thank you. David, you hit the nail in the head when you say the the people preaching need to open their eyes and realize what’s really valuable. That’s something I’ve been saying for a while (and ultimately what I meant in the post with hyping the wrong things).

The most innovative thing happening recently, technology-wise, is server-push asynchronous communication (what some people have already been hyping as the cool side of ajax). Socially wise, I still think the way to address the user and not necessarily a business is an “innovative” way to think.

Great comments, guys. Thank you.

]]> By: David Evans http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1754 David Evans Thu, 11 May 2006 13:21:26 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1754 Somewhat interesting commentary from a web2.0 workgroup blog but as happens with blogs, pointing out the obvious without diving into the details or providing a solution. First, there is no new era. Many people think web 2.0 started when people started running out of money and decided to re-read W3C standards, which are always good for a business idea or two. That is not a new era. Enablers such as faster computers and broadband penetration have a lot more to do with web2.0 than javascript. How come all the web2.0 companies I talk to are totally broke and don't have a decent business model? What makes this a new era? I think part of the problem is this "we" you mention. The group of "we" is a few hundred people, all but invisible to the world, the people behind the curtain. I built my first commercial website in 1994, for some perspective, and no, I'm not just bitching but really, this "we" needs to hear some perspective. I agree with Ken, the excitement palpable last year, for a short time. The media is latching on to it a year later, which is how it will always be. Let's talk about innovation, what do you consider the most important thing that needs to happen in the web2.0 space? Somewhat interesting commentary from a web2.0 workgroup blog but as happens with blogs, pointing out the obvious without diving into the details or providing a solution. First, there is no new era. Many people think web 2.0 started when people started running out of money and decided to re-read W3C standards, which are always good for a business idea or two. That is not a new era. Enablers such as faster computers and broadband penetration have a lot more to do with web2.0 than javascript. How come all the web2.0 companies I talk to are totally broke and don’t have a decent business model? What makes this a new era? I think part of the problem is this “we” you mention. The group of “we” is a few hundred people, all but invisible to the world, the people behind the curtain. I built my first commercial website in 1994, for some perspective, and no, I’m not just bitching but really, this “we” needs to hear some perspective. I agree with Ken, the excitement palpable last year, for a short time. The media is latching on to it a year later, which is how it will always be. Let’s talk about innovation, what do you consider the most important thing that needs to happen in the web2.0 space?

]]> By: Rowan http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1751 Rowan Thu, 11 May 2006 10:12:53 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1751 Right! ...but the term has been hijacked unwittingly by people who didn't really understand that. And now Web 2.0 means "rounded corners" to more people than it does user-centric innovation. You are echoing thoughts I wrote down a few days ago here: http://eurekaman.com/the-web-20-evolution Right! …but the term has been hijacked unwittingly by people who didn’t really understand that. And now Web 2.0 means “rounded corners” to more people than it does user-centric innovation. You are echoing thoughts I wrote down a few days ago here:
http://eurekaman.com/the-web-20-evolution

]]> By: Supr.c.ilio.us: The Blog » Users are all Hype http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1746 Supr.c.ilio.us: The Blog » Users are all Hype Thu, 11 May 2006 06:59:17 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1746 [...] Fred over at WeBreakStuff says: We’re losing focus on what’s important, again. The focus should be kept on user-centric applications, user-centric development and design and most importantly user-centric features. And if I’ve just repeated “user-centric” four times, that must mean something, right? [...] [...] Fred over at WeBreakStuff says: We’re losing focus on what’s important, again. The focus should be kept on user-centric applications, user-centric development and design and most importantly user-centric features. And if I’ve just repeated “user-centric” four times, that must mean something, right? [...]

]]> By: Bob Aman http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1739 Bob Aman Wed, 10 May 2006 22:57:35 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1739 The people losing focus are the pundits. The people losing focus are the pundits.

]]> By: Ken http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/comment-page-1/#comment-1732 Ken Wed, 10 May 2006 17:19:39 +0000 http://blog.webreakstuff.com/2006/05/web-20-are-we-losing-focus-again/#comment-1732 I agree that there's a lot of hype over a lot of stuff that's been around a long time, but I don't mind that much. To me, as long as people are getting excited about web development they can use all the fancy names they want. I agree that there’s a lot of hype over a lot of stuff that’s been around a long time, but I don’t mind that much. To me, as long as people are getting excited about web development they can use all the fancy names they want.

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