Corporate collaboration software
I was just skimming through the blogosphere on the Google “Office” (which is nothing more than a control-panel served Mail, Talk, Calendar and Page creator) and came across this comment on Techcrunch:
People hardly care about collaboration in the corporate world. The term collaboration is overhyped. If I am preparing a technical design document along with couple of coworkers (say Mark and John), there is no need for collaboration. I contribute to section #1, John contributes to section #2, Mark contributes to section #3 and in the end we merge the documents i.e. cut and paste. I dont want John and Mark to see all the changes as I type , I only want them to see my version only after I finish it completely. I hate collaboration.
Reading this was rather strange for a couple of reasons: one, I wholeheartedly disagree (I believe collaboration and collaboration software make better, more productive professionals), and two, because it doesn’t reflect my view of the “corporate world”. Odd.
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Amazon leads Web 2.0 because apart from targeting consumers on their own store (user-centric and user-generated content has been in since almost day 1 – and undoubtedly what gives Amazon the lead in online selling), they’re targeting developers building services – and the way they do it is huge.
