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Yahoo! yodels

Fred Oliveira on August 2, 2006

Yahoo The funny thing about corporate blogs is that not every company does it right. CEOs hear the success stories, they read the books, but more often than not, the result ends up being another PR depot. Luckily some of the major players can still surprise us positively, and the latest has been Yahoo! with Yodel, their corporate blog.

If you’ve never been to Yahoo! - I was lucky to be in the US during a Flickr party -, be sure to check out their virtual tour video as it gives you a really good idea of the culture behind those guys. At least they’re doing things right, comparatively to other folks, whose public image gets weirder by the day.

Further reading:

Mike over at Techcrunch, our friends at Pronet Advertising and Paul Stamatiou (who’s to blame for the blog initiative) also report on the new Yahoo! Yodel Anecdotal. Have a read.

And speaking of corporate blogs: Steve, where’s your blog? We keep paying for the brand without getting a glimpse of its soul.


Comments on this post

nate koechley

fyi: in your first paragraph, “the books” link is broken.

Fred

Thank you nate, good catch!

Alex

I don’t understand this culture of saying “they get it”, or “they don’t get it”. Who’s to say what’s right and what’s wrong?

Google are still making a _lot_ of money. They are clearly doing something right.

Fred

Its clearly not a “culture”. For me, “getting it” is understanding what people need to see happen to keep trusting a brand, instead of throwing blanks trying to figure out what people will like next. Yahoo is playing cautiously and keeps delivering. Which approach is the right one is still a good question, but the fact that google is making adsense money doesn’t mean their populary keeps going up.

John Koetsier

That is a seriously cool video. Wow, I hope to make one half as good!

Something to say?