Simple things often dictate the success of a product. Details. Clever design. When you get it in a second. When experience beats complexity. Here’s a bit of inspiration from Steve Jobs. When asked whether he was concerned about the competition from Zune, here’s his answer:

In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.

Apple has attached an image of human interaction to the iPod (mainly with the dancing models on their ads), and Jobs uses that to his (and his product’s) advantage. If nothing else, a pretty clever twist.