We usually don’t talk much about the work we do on this blog – as you know if you’re a regular, I usually focus on design, innovation and – sorry, have to use the meme – Web 2.0. However during the last few days I’ve been thinking and I’ll be doing a few posts on our process, work, and opportunities. Today, I’d love to talk about Webreakstuff as an identity, and I would love your input on it – I wont take much of your time.

Webreakstuff is a peculiar name. It came out of the realization that to build something new, you actually have to break and bend a few things – stand in the shoulders of giants; build from the past to improve and innovate. Having a name that implies an action (and by most people’s judgement, a negative one, too) is perhaps a tad limiting – but it’s brought us some attention from people who wondered about our approach.

How we’re tagged

I’ve done some research using del.icio.us on how people actually categorize us. We say we’re a “design, development and strategy” company, but it’s the audience’s perception of what we do that interests me. So this page collects the result of 532 people tagging (with 1989 tags total) our homepage on del.icio.us, and apparently the two opinions – what we say about us and what you say about us – aren’t that different. Here’s a shortened version of the graphic:

The image above had to be tailored to fit the constraints of this layout (full view) – only tags with over 10 results show up, and the bars have been cut to half their real size -, but it gives you (and us) a good idea of how we’re seen by the public. People relate us to css, design, usability, ajax, web 2.0 and web development. And apparently, some people seem to be inspired by us (which is humbling, to say the least).

How do you see us?

Identity isn’t a walled garden, and should never be. How you see us is much more valuable than how we see ourselves. If the two visions are a match, that’s just perfect.

I’d personally love to know what *you* think about us. If you could describe us (the blog, the site, the work, whatever comes to your mind), what would you say? What are we doing well, and what could we be doing better? Help us shape ourselves – please do leave a comment if you have an opinion on this.