Steve Jobs on the demise of DRM
You know it’s a good day for science when Steve Jobs writes about his (probably changed) opinion on DRM and asks for it to be put to a stop. Thats exactly what he did only a few hours ago at the news section of Apple.com (hey – you people should get a blog).
In a somewhat long text, Steve addresses the reasons why Apple implemented FairPlay in the first place, the state of the music industry, and pinpoints three possible alternatives on what to do next. Finally, he delivers what we needed to hear:
The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.
Unfortunately we all knew it would take someone with a bigger hammer to actually dent DRM. Given how the technology itself is presented as a “solution” by the music industry, there wasn’t much the “little guy” could do to counter the ongoing trend of DRM-everywhere. Fortunately, Steve Jobs (and Apple as a whole) can make a difference through the iPod and iTunes.
You don’t need to be a fan-boy to realize the importance of this move. I’m looking forward to the music industry’s reply.