Comments on: The new ways to engage http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/ A blog on entrepreneurship, user experience, and web innovation. Published by Fred Oliveira. Tue, 13 Dec 2011 18:19:07 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Webreakstuff » Seen elsewhere this week http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/comment-page-1/#comment-41437 Webreakstuff » Seen elsewhere this week Sun, 13 Apr 2008 14:17:14 +0000 http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/#comment-41437 [...] focusing on leveraging the social media and new ways of communication. I wrote a post about the new ways to engage last week as well which you may want to read if you haven’t yet. And around the same area, [...] [...] focusing on leveraging the social media and new ways of communication. I wrote a post about the new ways to engage last week as well which you may want to read if you haven’t yet. And around the same area, [...]

]]> By: Chris Peters http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/comment-page-1/#comment-41422 Chris Peters Fri, 21 Mar 2008 18:12:06 +0000 http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/#comment-41422 I think a warning needs to go out to companies though. Twitter and social networking are great ways to engage with customers, but not necessarily with <em>prospective</em> customers. A customer decides when they're friends with your company, not the other way around. I'm currently working in a large company that wants to use some of these tactics. But my peers often get the wrong idea and want to use these services to spam people, not to create value for them. (In other words, I'm jealous of small companies that "get it." :)) I think a warning needs to go out to companies though. Twitter and social networking are great ways to engage with customers, but not necessarily with prospective customers. A customer decides when they’re friends with your company, not the other way around.

I’m currently working in a large company that wants to use some of these tactics. But my peers often get the wrong idea and want to use these services to spam people, not to create value for them.

(In other words, I’m jealous of small companies that “get it.” :))

]]> By: Antonio Rosado http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/comment-page-1/#comment-41421 Antonio Rosado Fri, 21 Mar 2008 11:00:11 +0000 http://blog.webreakstuff.com/2008/03/the-new-ways-to-engage/#comment-41421 I thing the idea of "companies start seeing customers as friends" might have a huge effect on how business is made. And on bonding companies and clients. That is a great thought. Business bending really. I thing the idea of “companies start seeing customers as friends” might have a huge effect on how business is made. And on bonding companies and clients. That is a great thought. Business bending really.

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