We often have little opportunity to go through the details of how we do our work, so this post may interest you. On the Goplan (our project management web application – which you should try out, by the way) blog, one of our designers goes through the process he took to design the identity for Goplan 2.0.

The post goes into the thought process behind the logo, the stages it went through, and hints at ways to brainstorm brand identities, particularly for web applications. Make sure you don’t miss the post. Click here to read it.