No video in my Flickr, please
Mike posted yesterday on Techcrunch that Yahoo was planning on finally adding video to Flickr. I have to go against Mike on this one and call this a bad move: not because I hate video (I love it), but because it’ll ruin the beauty of Flickr: simplicity and efficiency.
Do one thing right
Flickr is the number one service for photo sharing on the web, and does it exceptionally well. It is simple to navigate, very clutter free, very photo-centric. People love that - I love that. Heck, Flickr may very well be my #1 favorite service out there.
Now, look at Youtube - despite the fact that I believe their layout has a few flaws -, they excel at video sharing. It’s what they’re good at, and numbers (for both memberships and uploaded videos) seem to agree. No need to go anywhere else for video.
These are two examples of doing one thing right - how well do you think Yahoo would do by adding video to Flickr? Not too well, it’s definitely not the Flickr mindset. Consider the reverse scenario: Youtube adding photos. Preposterous idea, I hear you say - exactly. Just like Flickr dwelling into the world of online video - a crazy idea, and apparently quite out of touch with the majority of the Flickr audience.

A few alternative routes
Now obviously Yahoo doesn’t want to miss the video bandwagon - makes total sense to them from a business perspective. But you shouldn’t mess with a product that clearly does well in a different market just for the me-too feeling - the implications of messing with something as big as Flickr are huge. And Yahoo does have alternatives:
Jumpcut, hello? Jumpcut is Yahoo’s video solution. And if you’ve never heard of it before (which wouldn’t surprise me at all), that’s only because Y! has been doing a really poor job at promoting and enhancing that service. It’s a youtube competitor, but it lacks positioning and attitude. It’s Yahoo!, they definitely can spruce it up a bit.
Integrate, don’t build: If Y! does want to have videos in the Flickr interface, why not integrate Jumpcut instead of hacking video into Flickr itself? Am I the only one for which this approach makes more sense? They’re both Y! properties, and by integrating, each would maintain its own identity. People who wanted videos with their Flickr profile would pull those in from Jumpcut, and that’s it.
Concluding thoughts
I must confess I’m a little skeptical about these changes to Flickr. It worries me that they’ll mess up a service that so many people use effectively in their daily lives just to go with the flow. Do you have any thoughts and opinions? Please leave them in the comments - thanks, and have a great weekend!


